More here from the horses mouth regarding the Google affiliate network, two interesting bits from me:
1) Google’s technology opens the door for new types of distribution and widens the different ad units we can develop.
The technology innovation and convergence with other Google products is without doubt the most exciting bit in my opinion, plus the potential reach and application. For example a new ad unit could be rolled across the Google Content network on a CPM /CPC basis and the Google Affiliate Network on a CPA basis - then optmised depending on performance and campaign strategy.
2) But I can’t resist speculating, does this mean MSN will come knocking on a network’s door? I can almost see CJ laying out the welcome mat now.
As a CJ client this is interesting to see speculated, in the UK market the AOL & Buy.at deal is still making waves so a bigger move like CJ & MSN would shake the industry up to an even greater degree . Rather than the mooted consolidation in the smaller UK networks (speculated about for over 18 months now) will a seismic changes take place with one of the bigger guys?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment